![]() If this is someone’s first time on your site, you’ll want to provide simple intuitive navigation that will allow them to further explore your site. You’ll also want to include some explainer copy to briefly explain what your product or service does and why people would want it. It will immediately show visitors what you’re offering and how they’ll benefit from further exploring your page. Your unique selling proposition is what sets you apart from the rest. Having it displayed above the fold lets visitors know exactly what website they’re on before reading the text or searching for something. You want people to recognize your brand by your logo. Here are some things to consider including above the fold: Your Brand Logo The choices you make can increase your chance of visitors staying on your website and hopefully doing business with you. When it comes to your webpage, there are several items you’ll want to include above the fold. With this knowledge you can begin to analyze what content you have appearing above the fold and if it should be tweaked. It may be as little as 1/2, 1/3, or even 1/4 of your entire web page’s length. This data will inform you where the fold on your page is. Once you have your scroll heatmap set up and running for a few days, you can get an idea of where your visitors are spending their time on your webpage and where they begin scrolling. They track how far each visitor to your site scrolls down while looking at your page. Scroll heat maps are the ones you’ll want to use to determine where the fold on your website is. This data can be used with analytics to determine how often and how long users interact with each section on your webpage. They can show where visitors have moved their mouse on the screen. Heatmaps can track where users are clicking or tapping on your website. In our example image, dark red showcases the most viewed section of the webpage, yellow for the less viewed sections, and light green for the least viewed sections. Heatmap tools collect data from real-life visitors and display the results in various colours. Using Heat Maps to Find Your Website Fold Using heat maps is a great way to help you determine where on average, the above the fold section is located for your webpage based on the specific site visitors your website attracts. Standard Website Resolutions For Laptop Screens: Standard Website Resolutions For Tablet Screens: Standard Website Resolutions For Mobile screens: Knowing these can help you when testing your website and identifying what content appears above the fold. Note: Below is common breakpoints for screen sizes. Regardless of the screen size, we design all of our sites to consider the fold. With all of the advancements in responsive website design and computer sizes, different users’ fold on different machines is seldom the same. If not, they’re not only going to stop scrolling, but there’s a good chance they’ll find another site that gives them what they need above the fold to encourage them to continue scrolling and seeing the rest of the webpage. You will have to give the user enough content above the fold to make them want to continue reading. You’re taking a gamble to assume that your website visitors will want to continue scrolling to get to the good stuff. The big question is, will your visitors scroll down past that initial content? Everything within that initial 600 pixels is considered above the fold. After that, the user needs to scroll down to see the rest of the content. A default screen resolution will display approximately 600 pixels. It wasn’t until 2011 that this practice infiltrated the world of web design with the introduction of HTML5 and CSS 3.Above the fold or above the scroll includes the contents of the webpage that can be seen without scrolling. ![]() The same method of using multiple layers of images that move at varying speeds was applied to achieve such an effect. However, various other parallax scrolling techniques can add a special charm or an element of unpredictability to a website.Įarly video games and computer graphics initially popularised parallax effects to create the illusion of depth on a flat display. ![]() The most typical example of parallax web design is when a page’s background moves slower than its foreground, visually creating more space between the two. Parallax scrolling effects give a sense of depth and movement to a web page, thus creating a more enjoyable user experience. And parallax website design is simply a web design that incorporates parallax scrolling. Parallax scrolling is a web design practice where different elements or layers of a website - such as the foreground and background - move at different speeds.
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